VOLVO

THE STREET CONFIGURATOR

Why build a showroom when the whole world is one?

When the Brussels Motor Show was cancelled, Volvo needed a new way to connect with potential buyers.

But the best showroom was already out there: the streets.

We created the Volvo Street Configurator, an AI-powered tool that allows anyone to photograph a Volvo they

love and instantly discover its exact model, colour, wheels and configuration.

From there, they can configure their own car and take the next step towards buying it

Awards:

CANNES LIONS — 2022

Gold — Creative Commerce

3× Shortlisted

EUROBEST — 2022

Grand Prix — Creative Commerce

2× Gold — Consumer Goods, Market Disruption

CREATIVE BELGIUM AWARDS — 2022

Gold — Digital

3× Silver — Integrated, Direct, Innovation

Bronze — Brand Experience

THE CAPLES AWARDS — 2022

Gold — Creative Use of Data

Bronze — Radical New Strategy

GERETY AWARDS — 2022

Silver — Experience

Bronze — Innovation

BEST OF ACTIVATION — 2022

Grand Prix

Gold — Innovative Idea

Silver — Shopper Marketing

Bronze — Integrated Communication

THE ONE SHOW — 2022

Merit — Interactive / Utility & Ecommerce

EFFIE BELGIUM — 2023

Gold — The Street Is Our Showroom

Special Mention — Excellence in Touchpoint Strategy