GREAT IDEAS NEED GOOD COMPANY.

I'm Laurie Lacourt, a Belgian Creative Director based in Paris.

After years of working with international brands, creative agencies and some pretty extraordinary people, I decided to do things a little differently.

So I created CHEWI.

An independent creative company built on a simple belief: great ideas don't need big structures. They need the right minds.

Sometimes, that's just me.

Sometimes, it's a carefully assembled team of creatives, strategists, designers, filmmakers, technologists and brilliant minds from unexpected places.

People I've worked with, people I trust, people who bring something genuinely different to the table.

No fixed formula. No unnecessary layers. Just the right people, the right chemistry and ideas worth making.

WHATEVER THE IDEA NEEDS. NOTHING IT DOESN'T.

And the name?

A tribute to Chewbacca, my cat. It came to me when I was barely awake, around the time I lost him.

Not exactly the result of six months of brand strategy, But some names just feel right.

chewi