VEOLIA

PULSE OF NATURE

What if nature could create its own advertising campaign?

Nature is Veolia's most important client. But how do you know what nature really needs?

We decided to let the data speak.

Pulse of Nature is a digital platform combining environmental data to identify Belgium's most pressing ecological challenges.

By analysing local conditions, from water to climate and natural resources, the platform identifies where action is needed most.

It then translates these insights into geographically targeted digital advertising, connecting real environmental problems with relevant solutions.

A campaign where nature decides what to say, where to say it and when.

CANNES LIONS — 2024

Bronze — Creative Data / Data-Driven Targeting

CREATIVE BELGIUM AWARDS — 2024

Gold — Creative Data / Use of Real-Time Data

Bronze — Corporate Purpose

Bronze — Media / Digital Media

IAB MIXX AWARDS — 2024

Gold — Digital Campaign / Branded Content

Gold — Digital Media / Digital Out of Home Advertising

Gold — Digital MarTech & Innovation / Effective Use of Data & Dashboarding

Gold — Digital for Good / Sustainability Campaign

BEST OF REPUTATION (BORA) — 2024

Gold — Data & Insights

Silver — Best Multi Platform Campaign

THE CAPLES AWARDS — 2024

-Bronze — Creative Use of Data