TAKEAWAY.COM

CAF’EETJES

What if every bar could become a restaurant?

Belgium loves its cafés. But when hunger strikes, people often leave.

So we gave them a reason to stay.

With Caf’eetjes, we transformed 15 iconic Brussels bars into Takeaway.com restaurants, without adding a single kitchen.

A simple QR code allowed customers to order food from their favourite restaurants and have it delivered directly to their table.

More business for local cafés. More orders for restaurants. More reasons to stay for another drink.

Sometimes, business innovation is just a sticker away.

CANNES LIONS — 2025

Shortlisted — Creative Commerce

CREATIVE BELGIUM AWARDS — 2025

Gold — Business Transformation

3× Bronze — Culture & Social Behaviour, Direct OOH, Media

BEST OF ACTIVATION (BOA) — 2025

Gold — B2B Marketing

3× Silver — Creative Award, Innovative Idea, Product Launch/Relaunch

IAB MIXX AWARDS — 2025

Gold — E-Commerce

Bronze — Retail Media

BEST OF REPUTATION (BORA) — 2025

Silver — Best Collaboration