SHADOW WIFI

THE WIFI THAT WORKS ONLY IN THE SHADE

The internet has never been so good for your skin.

People love free WiFi. Unfortunately, they also love spending too much time in the sun.

For the Peruvian League Against Cancer, we turned one desire into a solution for the other.

We created Shadow WiFi, a free WiFi network that only worked in the shade.

The moment people stepped out into direct sunlight, they lost their connection.

No lectures. No frightening statistics.

Just a little technology encouraging people to adopt a healthier habit.

Awards:

CANNES LIONS — 2015

Gold — Promo & Activation

Shortlisted — Lions Health

Shortlisted — Mobile

EUROBEST — 2015

Bronze — Promo & Activation

Bronze — Outdoor

CREATIVE BELGIUM AWARDS — 2016

Gold — Outdoor

Gold — Media

Gold — Brand Experience / Promo & Activation

Gold — Innovation

Silver — Direct