HELAN

ADULT PLAYGROUND

Who said playgrounds were just for children?

As we grow older, we tend to move less.

But staying active doesn't necessarily mean going to the gym.

For Helan, we transformed ordinary public benches into playful objects designed to encourage simple strength exercises.

Each bench invites people to move a little before taking a seat.

Part street furniture, part fitness equipment, part invitation to rediscover the pleasure of movement.

Because growing older shouldn't mean growing out of play.

Awards:

CREATIVE BELGIUM AWARDS — 2024

Silver — Outdoor / Ambient & Experiential

Silver — Brand Experience / Guerrilla & Stunts

Silver — Design / Brand Design

Silver — Direct / Experiential

Bronze — Culture & Social Behaviour / Social Behaviour

Bronze — Industry Craft / Art Direction

Bronze — PR / Corporate Communication

BEST OF ACTIVATION (BOA) — 2024

Silver — Experiential Engagement & Events

Silver — Brand Building / Outbound Marketing

Press Award — Prix de la presse, décerné par PUB et Media Marketing

HENRY VAN DE VELDE AWARDS — 2025

Bronze — Spaces