HANSAPLAST

HEARTS

Some little wounds need more than a plaster.

A scraped knee is easy to fix. A broken little heart, not so much.

For Hansaplast, we created Hearts, a new kind of heart-shaped plaster designed to help parents comfort

their children through everyday emotional hurts.

Each plaster came with an illustrated story, developed with the help of a child psychologist.

A simple product innovation that took the brand beyond healing skin.

Because sometimes, the smallest wounds deserve the biggest attention.